top of page
Callback Films - Callie Che's A2 Media Evaluation
In what ways does your media product use forms and conventions of real media products?
Genre
I use conventions of real media products such as with genre. For my production, I have combined two genres to create a hybrid genre more suited to my product. I have classed my production as a drama/fantasy due to aspects within my trailer that matches conventions of both genres. This follows Daniel Chandler's genre theory wherein genre can be defined as a narrative. My trailer uses aspects of the drama genre through the plotline which portrays two opposing families. This drama genre is relatable to the audience yet usually exaggerated to create a more interesting story. I have used the fantasy genre through my mise en scène and editing. This is portrayed through the use of an old-fashioned key which has connotations of magic and mystery. Fantasy is also conveyed through editing in Adobe After Effects which I have used to create glowing eyes, this represents the supernatural powers of the protagonist. I have used conventions of both the drama and fantasy genre to create an intriguing product for a wide range of audience.
Costume
Click
Me!
Costume is important in the film industry because it is often used to portray characters' personalities from which the audience can cast a quick judgement. Thus, it is important in creating and shaping opinions of characters which ultimately defines the character's role in the production. I have used conventions of costume since I have used each character's costume to represent their personality and role. All of my characters wear a costume of smart, formal clothing which conveys their high status and business-like attitude. However, this is offset by their violent attitude. On the other hand, this violence can be interpreted as the result of desperation which is also a common, though negative and stereotypical, depiction of high-class families. I have also used costume to present different time periods as evident in the flashbacks. In these flashbacks, I have used an old-fashioned style of formal clothing involving a waistcoat. This is then supplemented with editing which uses a sepia overlay to create a flashback with verisimilitude. This use of costume follows conventions of real media products since it is used to convey qualities of each character.
Credits
Another way I have used form and conventions of real media products is through the use of credits. Credits are often used to attribute actors and crew members involved in the production. The opening credits in a production are often also found in the trailer, these are commonly displayed individually with the most important actors presented more prominently. As with real media products, I have used credits to merit actors and give further information about who starred in the production. I used black screens with sans serif text that had a glitch effect to credit the main actors in a style that matched my production and created a cohesive product. For my final credits (pictured above), I credited cast and crew in a billing block which gives complete information about important roles in the production. By using credits, I am able to accurately and efficiently acknowledge the people who worked towards or within the production. This is informative to the audience since they can find out production details within the trailer and are able to research further online. It is also beneficial to actors who wish to build a portfolio and therefore aim to be accredited for their work.
bottom of page